Luv Ya Bum!: VIDEOS

In the ’70s, The Houston Oilers were floundering until they hired Bum Phillips, a cowboy-hat-wearing coach who built a family-first team of misfits and stars such as Earl Campbell. Together they ignited the “Luv Ya Blue!” phenomenon, challenged the Steelers dynasty, and captured a city’s heart. This film revisits that era through interviews with players, coaches, and legends including Peyton Manning, Sean McVay, and JJ Watt, celebrating Bum’s humanity, humor, and enduring impact on football. Only in select theaters October 24. On Digital November 25.